Skip to Page Content

Search for in

University Relations

Jan. 25, 2008 Communique

Sports, it’s not all sweat.

A new undergraduate program in sport management will begin this fall in the College of Business.

Campus leaders recently approved the program and Eric Olson, professor, Business, as its director.

“Colorado Springs, with its focus both on leisure and athletic industries, needs graduates who understand the complexities of this particular business,” Venkat Reddy, dean, College of Business, said. “Dr. Olson will do an exceptional job of leading our efforts in this area.”

As an extension of the existing marketing emphasis within the Bachelor of Science in Business Administration, the new program will offer students the opportunity to complete multiple internships in the sports industry. These internships, in combination with interdisciplinary coursework, will prepare students for careers in a dynamic industry, Olson said.

Internship partners include the Colorado Springs Sports Corporation, the U.S. Olympic Training Center, USA Hockey, USA Basketball, USA Volleyball, USA Swimming, USA Figure Skating, USA Wrestling, USA Archery, USA Badminton, USA Triathlon, USA Fencing, the Colorado Rapids Soccer Club, Denver Nuggets, Colorado Avalanche, World Arena, and State Games of America.

Enrollment will be limited to 45 freshmen and 20 sophomore and junior undergraduates, Olson said, with students encouraged to apply. For more information, visit or contact Olson,, 262-3345, or Glenn Steimling, director, Undergraduate Programs,, 262-3587.

View Current Communique