Jeffrey, Montez de Oca, Ph.D.

 Jeffrey, Montez de Oca, Ph.D.

Jeffrey, Montez de Oca, Ph.D.

Associate Professor
Department of Sociology
ACAD 431

Jeffrey Montez de Oca is an Associate Professor in the Sociology department and the founding director of the Center for the Critical Study of Sport at the University of Colorado Colorado Springs

With broad research interests in sociological theory, sport, media, identity and inequality, the cold war, and urban food security, his research has focused on college football, media, and popular culture during the early cold war that he looked at through the lens of political economy. His current research primarily focuses on the National Football League's marketing strategies and the social construction of health and doping in elite French athletics during the second half of the twentieth century. He also researches constructions of race and masculinity in sport films and other media. At UCCS, he teaches courses on sociological theory, sport, gender-sexuality, and popular culture.


  • Ph.D. University of Southern California, Sociology (2006)
  • M.A. New York University, Cinema Studies (1999)
  • B.A. University of California, Berkeley, Anthropology (1995)

Research & Teaching Interests

  • Social Theory
  • Social Inequalities
  • Urban Food Security
  • Film and Media Studies
  • American Indian Boarding Schools
  • Sport Sociology / Physical Cultural Studies

Courses Taught at UCCS

  • Modern Families (ID 1010)
  • Gendered Images (SOC 2250)
  • Modern Sociological Theory (SOC 3150)
  • Sociology of Popular Culture (SOC 3640)
  • Sporting Bodies in Hollywood and Beyond (SOC 4010)
  • Gender and Sexuality (SOC/WEST 4040)
  • Men and Masculinities (SOC/WEST 4080)
  • Sociology of Sport (SOC 4300/5300)
  • Critical Analysis of Capitalism (SOC 4600/5600)
  • Sociology of Media and Popular Culture (SOC 5010)

Selected Publication

Montez de Oca, Jeffrey and Molly Cotner. Forthcoming. "Killing the Football Widow and Creating New Fans: NFL Marketing Beyond 'Pink It & Shrink It'." In Holly Thorpe, Kim Toffoletti and Jessica Francombe-Webb, eds. New Sporting Femininities: Embodied Politics in Postfeminist Times. London: Palgrave.

Montez de Oca, Jeffrey. 2016. "Sociology of Sport: United States of America." In Kevin Young, ed. Sociology of Sport: A Global Subdiscipline in Review (Research in the Sociology of Sport, Volume 9). Bingley, UK: Emerald Press, 361-375.

Montez de Oca, Jeffrey. 2017. " San Francisco 49ers: The Romance of Memory ." In Maureen M. Smith and Rita Liberti, eds. Sports in San Francisco: University of Arkansas Press, 129-142. 

 Montez de Oca, Jeffrey, Brandon Meyer, and Jeffrey Scholes. 2016. "Reaching the Kids: How the NFL Markets to Youth." Popular Communication special issue on the National Football League and Neoliberal Culture, ed. Thomas Oates.  Vol. 14, No. 1: 3-11. 

 Montez de Oca, Jeffrey, Brandon Meyer, and Jeffrey Scholes. 2016. "The Children Are Our Future: The NFL, Corporate Social Responsibility, and the Production of 'Avid Fans'." In Michael A. Messner and Michela Musto, eds. Child's Play: Sport in Kids' Worlds. Rutgers University Press, 102-122.

Discipline and Indulgence

Discipline and Indulgence: College Football, Media, and the American Way of Life During the Cold War (2013), Rutgers University Press.

*Winner of the 2014 North American Society for the Sociology of Sport (NASSS) Outstanding Book Award 

"Visualizing Humanitarian Colonialism: Photographs From the Thomas Indian School" (2013), American Behavioral Scientist.

"White Domestic Goddess on a Postmodern Plantation: Charity and Commodity Racism in The Blind Side" (2012), Sociology of Sport Journal 29/2: 131-150.

"A Cartel in the Public Interest: NCAA Broadcast Policy During the Early Cold War" (2008), American Studies 49/3-4: 17-194.

"'As Our Muscles Get Softer, Our Missile Race Becomes Harder': Cultural Citizenship and the 'Muscle Gap'" (2005), Journal of Historical Sociology 18/3: 145-172.

Committee Work

  • Director, Center for the Critical Study of Sport (2017-)
  • Membership Committee, Central Region Representative, Pacific Sociological Association (2014-2017)
  • Steering Committee Chair, UCCS Diversity Summit (2015-2016)
  • Steering Committee Chair, Contentious Discussion in the Classroom, Workshop Series (2014-2015)
  • Chair, Faculty Minority Affairs Committee, UCCS (2013-2015)
  • Steering Committee, CU Diversity Forum (2013-2014)
  • Faculty Advisor, Education Beyond The Classroom: Forum Series on the Occupy Wall Street Movement (2011-2012)