Why do this? Communicating your scholarship to the public greatly improves the impact and reach of your work, elevates the reputation of UCCS as a leader in research and creative works, and celebrates your direct contribution. Fun fact: you can and should include media reach as part of your annual review and T&P dossier.
What to do? Summarize your work in easy to read, jargon free, interesting, language. Be brief. Period.
Check out these examples: