Model Versus Military Pilot A Mixed-Methods Study of Adolescents’ Attitudes Toward Women in Varied Occupations
 

 
 

 
Elizabeth Daniels

Elizabeth Daniels

Elizabeth Daniels, Department of Psychology and A. M. Sherman.

"Using an experimental methodology, the present study investigated adolescents' attitudes toward media images of women in non-appearance-focused (CEO and military pilot) and appearance-focused occupations (model and actor). One hundred adolescent girls and 76 adolescent boys provided ratings of likability, competence, and similarity to self after viewing media images of women in non-appearance-focused and appearance-focused occupations. Both boys and girls reported that women in non-appearance-focused occupations were good role models at higher rates than women in appearance-focused occupations. Girls reported greater likability and similarity to the self for women in appearance-focused occupations compared with women in non-appearance-focused occupations, whereas boys showed the opposite pattern. Boys rated women in non-appearance-focused occupations as more competent than women in appearance-focused occupations, whereas girls showed the opposite pattern. The role of internalization of media standards for appearance in teens' attitudes was also considered. Implications for career identity are discussed." -- from the journal

Model Versus Military Pilot A Mixed-Methods Study of Adolescents’ Attitudes Toward Women in Varied Occupations