Building a Strong LinkedIn Profile

  • Use keywords in your summary statement. Many employers search by keyword, so use keywords-technical terms and skills-from your field. Not sure what your best keywords are? Find profiles of people who hold the job you'd like to get and see which keywords they use.
  • Write short text. Describe your skills and abilities in short bursts of keyword-rich text. Use bullets to separate information.
  • List all your experience. LinkedIn, like other social media, helps you connect with former colleagues and networking contacts who may be able to help you find a job opportunity. It also gives an employer searching to fill a job a description of your expertise.
  • Ask for recommendations. Collect a recommendation or two from someone at each of the organizations where you've worked. Don't forget to get recommendations for internships you've completed.
  • Refresh your news. Update your status about major projects you've completed, books you're reading, and professional successes you've had, at least once a week. This lets your professional contacts know what you are doing and serves as a sign of activity for potential employers.