Marketing to Millennial Customers

Marketing to Millennial Customers

From:
through
Tim Gill Center for Public Media - West Room: 315 E Costilla St, Colorado Springs, CO 80903

Class Size Limit :: 45
Registration Fee :: $150
Number of sessions in series :: 3

10% discounts are available for UCCS and/or OPED affiliation and for BBB Accredited Businesses.  
Please email Shawna Rogers at OPED@uccs.edu for the discount code to use at registration.

 
This seminar track is the fourth out of four tracks within the Multi-Generational Professional Seminar Series, brought to you by the UCCS College of Business, Office of Professional & Executive Development (OPED) and Better Business Bureau of Southern Colorado (BBB).

This track covers strategies for not just marketing to Millennials, but building long-term relationships with them as customers. The focus is on developing trust, understanding loyalty, and meeting the unique needs of this critical market.


RECOMMENDED PARTICIPANTS

This 3-session track is tailored for the following recommended participants:

  • Business owners
  • Organizational leaders
  • Professionals
  • Supervisors, managers and directors
  • HR professionals
  • Sales professionals
  • Marketing professionals
  • Business development professionals
  • Customer service pWomenrofessionals
  • Employees

PROGRAM FORMAT

The program consists of three, 2-hour seminars, spaced one week apart. See the program outline below.


APPLICATION OF LEARNING

This program is an executive education offering, meaning that it will include theory, research and evidence-based practices into the topics of leading a multi-generational workforce.  The program will also cover strategies of how to apply the theory and evidence-based practices into your own organization and specific industry. 


CERTIFICATE OF COMPLETION

Participants will receive a Certificate of Completion from the UCCS College of Business if all sessions within a track are successfully completed.


PROGRAM FEES INCLUDE

  • Program handouts 
  • Light breakfast, coffee and water each day
  • Networking
  • Parking 
  • Certificate of completion from the UCCS College of Business (if all sessions within a track are completed)

WHAT YOU WILL LEARN

Session 1 :: Marketing to Millennial Customers: Part 1
Thursday, June 7 |  Registration & Networking: 8:00 am - 8:30 am  |  Session:  8:30 am - 10:30 am

This session covers strategies for not just marketing to Millennials, but building long-term relationships with them as customers. The focus is on developing trust, understanding loyalty, and meeting the unique needs of this critical market.  Participants will learn:

  • Understanding the significance of loyalty and how Millennials view this differently from other generations
  • Avoiding social miscues and misunderstandings when meeting with Millennials
  • How Millennials shop and buy - understanding the sales cycle

Session 2: Marketing to Millennial Customers: Part 2
Thursday, June 14  |  Registration & Networking: 8:00 am - 8:30 am  |  Session:  8:30 am - 10:30 am

This session covers strategies for not just marketing to Millennials, but building long-term relationships with them as customers. The focus is on developing trust, understanding loyalty, and meeting the unique needs of this critical market.  Participants will learn:

  • Successfully building long-term relationships with clients and customers from the most knowledgeable consumer generation in history
  • Effectively communicating your organization's social and goodwill efforts to this generation of customers and consumers

Session 3: Marketing to Millennial Customers: Part 3
Thursday, June 21  |  Registration & Networking: 8:00 am - 8:30 am  |  Session:  8:30 am - 10:30 am

This session covers strategies for not just marketing to Millennials, but building long-term relationships with them as customers. The focus is on developing trust, understanding loyalty, and meeting the unique needs of this critical market.  Participants will learn:
  • Successfully building long-term relationships with clients and customers from the most knowledgeable consumer generation in history
  • Effectively communicating your organization's social and goodwill efforts to this generation of customers and consumers
 
 

For more information contact:

Shawna Lippert
slippert@uccs.edu