Chair, Marketing Department, Professor of Marketing and International Business, College of Business
2013-2014 & 2014-2015 Ethics Projects
Dr. Czaplewski has developed original Integrated Marketing Communication (IMC) cases for use in Promotion Management and Strategy (MKTG4650). Each case requires students to explore significant ethical issues related to marketing, advertising and IMC overall and lecture materials associated with cases.
- Case #1 (Fall 2013) - Chipotle Green Marketing & Corporate Social Responsibility and Case #2 (Spring 2014) - Partnership for a Healthier American & Campaign fo End Obesity: Obesity Countermarketing Campaign.
- Case #1 (Fall 2014) Patagonia Green Marketing and Case #2 (Spring 2015) TOMS and the Buy One Give One Business Model.
Related Work in:
April 2015 DFEI Faculty Roundtable Presentation:
Ethical Issues in Advertising and Promotions
March 2014 DFEI Faculty Roundtable Presentation:
Exploring Ethical Issues in Advertising & Promotions