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Global and national economies are directly influenced by marketing, a dynamic and challenging activity relevant to profit and nonprofit organizations alike.

Why Study It?

Marketing is the guiding force in conceiving and designing products and services, pricing them according to perceived value in the marketplace, promoting them through advertising and personal selling to potential buyers, and providing acceptable distribution arrangements for customers. Customer-oriented planning and implementation provide the cornerstone of modern marketing techniques and strategies.

Marketing is a vital ingredient in an organization's formula for success in effecting mutually beneficial exchanges between buyers and sellers. Because marketing is a synthesis of a wide variety of disciplines, including management, economics, psychology, statistics, and sociology, marketing classes tend to attract students that excel in creative areas, problem-solving capabilities, and strategic thinking.

Why Study Marketing at UCCS?

The UCCS College of Business is accredited by the Association to Advance College Schools of Business (AACSB) which ensures your professors, classes and fellow students are of the highest quality. Only 5% of business schools worldwide have achieved this distinction.

Our Daniels Fund Ethics Initiative instills principle-based ethics education throughout the business school, resulting in a high standard of ethics in our students and graduates.

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Amanda Blough, BS in Marketing, 2011

"I liked the small class sizes and instructors who were professionals in their industry. Those instructors were able to bring real world experience to the classroom, which gave me the opportunity to learn from their knowledge. One professor who was also at the Colorado Springs Small Business Development Center took me under his wing and connected me with a lot of community leaders - he set me up for success. A lot of my professors actually did that. They seemed to have an interest in my career that went beyond the classroom."

Examples of Coursework

  • Marketing Research
  • Promotion Management and Strategy
  • Marketing Planning and Strategies
  • Digital Marketing and Social Media
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Over a ten year period, Dr. Carol Finnegan lived in seven countries and worked in additional four countries on more than a dozen projects, including working on successful proposal teams that won access to government contracts, totaling in the tens of millions. Within the international development consulting industry, she conducted industry and sector analyses, provided private sector clients with business development advice, and public sector clients with research, training, implementation, and policy analyses support.

Meet the rest of our Marketing, Strategy and International Business faculty.