Tracy Gonzalez-Padron, Ph.D.

Tracy Gonzalez-Padron, Ph.D.

Tracy Gonzalez-Padron, Ph.D.

Director, Daniels Fund Ethics Initiative at UCCS & Professor of Marketing
Marketing and International Business
Dwire Hall 355D

Education

  • Ph.D., Marketing and International Business, Michigan State University, 2007
  • M.B.A, Grand Valley State University, 2000
  • B.S., Aquinas College, 1988

Teaching

  • 2013 - Present: Associate Professor, Marketing and International Business, University of Colorado Colorado Springs
  • 2008-2013: Assistant Professor, Marketing and International Business, University of Colorado Colorado Springs
  • 2008: Visiting Assistant Professor, Marketing and International Business, Eli Broad School of Business, Michigan State University
  • 2003-2004: Faculty, Management and International Business, College of Business, Ferris State University

 

Professional Experience

  • Cascade Engineering 2002 - 2003
  • Herman Miller 2000 - 2002
  • Amway Corporation 1986 - 2000

Managerial business experience includes:
International business development initiatives (acquisitions, joint ventures, and channel development) and global sales/distribution functions (compensation tracking, distributor database, customer service, and communications).
Managed the international expansion strategy including opportunity identification, business plans and models, media/government relations and operational implementation.
Responsible for the new market development projects in Europe, Latin America, Asia, India, and China. Developed dealer distribution channel in US and Mexico.

Interests

Teaching Interests

  • Business, Government & Society
  • International Marketing
  • Marketing Strategy


Research Interests

  • Marketing strategy
  • Global business
  • Corporate social responsibility
  • Business ethics

Publications

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