Martin Key, Ph.D.

UCCS College of Business Professor, Dr. Martin Key

Martin Key, Ph.D.

Assistant Professor of Marketing


  •   PhD, Marketing, Southern Illinois University (2012)
  •   Master of Arts, Socio-Cultural Anthropology, Southern Illinois University (2003)
  •   Bachelor of Arts, Anthropology, Southern Illinois University (2000)



  • Assistant Professor of Marketing, University of Colorado, Colorado Springs (2014- present)
  • Assistant Professor of Marketing, St. John Fisher College (2012-2014)

Professional Experience

  • November 2013-2014:  Strategic digital marketing consultant for The Purple Briefcase
  • January-April 2012:  Invited consultant and strategic marketing counselor for entrepreneurial startups with Southern Illinois Small Business Development Center.
  • May 2003-May 2009:  Owner/Founder of Key Industries Inc. DBA: Clayship Guitar & Repair


Selected Publications

  • Clark, Terry, Thomas M. Key, Monica Hodis, & Daniel Rajaratnam, (2014) "The Intellectual Ecology of Mainstream Marketing Research: An Inquiry into the Place of Marketing in the Family of Business Disciplines," Journal of the Academy of Marketing Science, 42 (3).
  • Key, Thomas M., Robert Boostrom, Mavis Adjei, and David Campbell (2013), "Watch Out: Themes in Timepiece Communities of Counterfeit Consumption," Journal of Consumer Behaviour, 12 (4).
  • Clark, Terry and Thomas M. Key (2011), "A Marvel and Wonder: Shelby Hunt's Contributions to Marketing" in Marketing Legends, Volume 7, Marketing Management and Strategy: Philosophy of Science Foundations of Marketing.  Rajan Varadarajan, editor, Sage Publications.