Brand Standards

Our identity must be strong, consistent, and recognizable.

The University of Colorado Colorado Springs is one of more than a dozen state colleges and universities in Colorado and one of more than 15 institutions of higher learning in the Pikes Peak Region. With so many colleges and universities trying to attract students, you can quickly see why it is important to have a strong, consistent, recognizable brand identity.

The UCCS Brand Identity Standards document provides specific directions on how to use our logo, colors, and other related brand identity elements. We encourage you to use this standards manual whenever you develop marketing communications. Last updated in February 2015.

If you have any questions about the UCCS Brand Identity Standards, please feel free to ask a question. Someone from University Advancement will respond shortly. Business collateral can be ordered from the UCCS Copy Center. Additional resources and University of Colorado system-wide guidelines are available at

APS #2025 University Brand Identity Logo Usage

UCCS Brand Identity Standards PDF (4.9MB)

Additional Resources

Read about how to use the UCCS Brand Voice

Brand Voice (PDF)

Read through the Email Marketing Style Guide

Email Stye Guide (PDF)

Contact us with questions about the UCCS brand identity

Contact Us