What does Health Promotion Involve?

Health Promotion involves the ability to:

  • ADVOCATE
    • Good health is a major resource for social, economic and personal development and an important dimension of quality of life. Political, economic, social, cultural, environmental, behavioral and biological factors can all favor health or be harmful to it. Health promotion action aims at making these conditions favorable through advocacy for health.
  • ENABLE
    • Health promotion focuses on achieving equity in health. Health promotion action aims at reducing differences in current health status and ensuring equal opportunities and resources to enable all people to achieve their fullest health potential. This includes a secure foundation in a supportive environment, access to information, life skills and opportunities for making healthy choices. People cannot achieve their fullest health potential unless they are able to take control of those things which determine their health. This must apply equally to women and men.
  • MEDIATE
    • The prerequisites and prospects for health cannot be ensured by the health sector alone. More importantly, health promotion demands coordinated action by all concerned: by governments, by health and other social and economic sectors, by nongovernmental and voluntary organization, by local authorities, by industry and by the media. People in all walks of life are involved as individuals, families and communities. Professional and social groups and health personnel have a major responsibility to mediate between differing interests in society for the pursuit of health.

Health promotion strategies and programmers should be adapted to the local needs and possibilities of individual countries and regions to take into account differing social, cultural and economic systems.


Click the hyperlink to view The Ottawa Charter.

 


 


Copyright 2002-2016, Helen and Arthur E. Johnson Beth-El College of Nursing & Health Sciences
University of Colorado Colorado Springs
Last Updated: September 23, 2016
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