Mass Marketing and Brand Building
We promote UCCS through various mass marketing and brand building efforts. 4,627 UCCS TV spots ran in Colorado Springs and Denver combined between November and March, and 6,000+ radio spots ran from September through April. Our online advertising campaign has had over 7.5 million impressions.
We work with Student Recruitment to generate prospective student leads through targeted direct marketing. Over 130,000 direct mail pieces have been sent to prospects in Colorado, California, and Arizona.
Marketing Material Production Coordination
We can help you with conceptualizing and creating marketing collateral like brochures, posters, advertisements, post cards, and banners. While we can't always write or build the material for you, we can work with you to choose qualified consultants and vendors and help make the process run smoothly.
Brand Management and Trademark Licensing
It is important to have a strong, consistent, recognizable brand identity. We're here to help, provide guidance, and answer questions. We'll work with you to make sure what you produce contributes to a strong and effective UCCS brand, which in turn supports our university's long-term strategic goals. Information about the brand identity standards, including the Brand Identity Standards document as a downloadable pdf, as well as downloads of logo artwork and templates, are available at the brand website. This is also where you go to request customized artwork, send feedback, and ask questions. Information about the university's trademark licensing program is available at www.cu.edu/trademarks. Contact Jeff Foster with questions or visit www.uccs.edu/brand »
Photography Coordination and Digital Asset Management
We help coordinate the photography needs for the campus by maintaining both an online selection of downloadable photography as well as a more comprehensive physical collection. We can also help you hire a professional photographer to capture your event or photos for your marketing materials. Contact Jeff Foster with questions or visit the UCCS Photography Collection at photography.uccs.edu »