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University Relations

Jan. 25, 2008 Communique

Branding, itís more than a logo.

A UCCS branding and marketing review will begin Tuesday, Jan. 29, with a 2 p.m. forum featuring Bob Sevier, senior vice president for strategy, Stamats, Inc.

Meeting in the University Center theater, Sevier, a leading expert in higher education marketing, will facilitate a discussion about the importance of higher education marketing and branding. Improving UCCS marketing and competing for high-quality students is integral to the 2007-2012 Strategic Plan.

Sevier is the author of six books on integrated marketing and Stamats is a leading firm, having consulted with hundreds of colleges and universities.

Faculty and staff are encouraged to attend. Refreshments will be served. Please RSVP to exec1@uccs.edu. More information about Sevier and Stamats is available here.

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