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University Relations

Jan. 25, 2008 Communique

Branding, itís more than a logo.

A UCCS branding and marketing review will begin Tuesday, Jan. 29, with a 2 p.m. forum featuring Bob Sevier, senior vice president for strategy, Stamats, Inc.

Meeting in the University Center theater, Sevier, a leading expert in higher education marketing, will facilitate a discussion about the importance of higher education marketing and branding. Improving UCCS marketing and competing for high-quality students is integral to the 2007-2012 Strategic Plan.

Sevier is the author of six books on integrated marketing and Stamats is a leading firm, having consulted with hundreds of colleges and universities.

Faculty and staff are encouraged to attend. Refreshments will be served. Please RSVP to More information about Sevier and Stamats is available here.

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