Name: __________________________ Date: _____________



1.
Although control participants were correct about line-length judgments more than 99 percent of the time in Asch's conformity study, his naive participants conformed to the incorrect judgments of others in _____ of the responses.
A.
12 percent
B.
37 percent
C.
65 percent
D.
87 percent


2.
In a study by Hofling and colleagues, 22 hospital nurses were telephoned by an unknown physician and ordered to administer an obvious drug overdose. Results showed that
A.
most would not act on the order unless the caller named a familiar physician as reference.
B.
most nurses refused to comply unless given the order in writing.
C.
less experienced nurses complied but more experienced ones challenged the order.
D.
all but one proceeded to comply without delay.


3.
Milgram and Sabini (1983) had student confederates violate a norm by asking New York City subway riders to give up their seat. Which of the following is TRUE about this research?
A.
Only 5 percent of the subway riders gave up their seat.
B.
Ninety-five percent of subway riders gave up their seat, but only if a reason was given.
C.
The student confederates enjoyed the experiment and had no difficulty violating the norm.
D.
The student confederates were extremely uncomfortable violating the norm.


4.
In Milgram's studies, obedience was highest when
A.
teachers were required to put the learner's hand onto a shock plate.
B.
the learner was in the same room as the teacher.
C.
the learner did not complain of a heart condition.
D.
the learner could not be seen and could not see the teacher.


5.
Milgram's variation in which two “fellow participants” (actually confederates) defied the experimenter's commands demonstrates that
A.
conformity can be constructive.
B.
obedience to a legitimate authority is absolute.
C.
peers have little influence over an individual's likelihood of obeying a legitimate authority.
D.
obedience can be liberating.


6.
In Milgram's research, when the experimenter gave the commands by telephone instead of in person, full obedience
A.
dropped to zero.
B.
dropped to 21 percent.
C.
dropped to 50 percent.
D.
increased to 73 percent.


7.
According to Milgram, the most fundamental lesson to be learned from his study of obedience is that
A.
people are naturally inclined to be hostile and aggressive.
B.
the desire to be right is one of the strongest human motives.
C.
even ordinary people, who are not particularly hostile, can become agents of destruction.
D.
people value their freedom and uniqueness and react negatively when it is taken from them.


8.
The conformity and obedience studies discussed in the text illustrate
A.
the power of the situation.
B.
the fact that we are cognitive misers.
C.
the prevalence of conforming personalities in American culture.
D.
All of the above.


9.
When Milgram asked 110 psychiatrists, college students, and middle-class adults to predict the results of his experiment, the respondents said that they thought _____ would _____.
A.
they themselves; never begin to administer shock
B.
they themselves; disobey by about 135 volts
C.
other people; disobey by about 400 volts
D.
other people; would go all the way to 450 volts


10.
Social psychology's most famous and controversial experiments were conducted by
A.
Sherif.
B.
Milgram.
C.
Asch.
D.
Watson.


11.
Two primary components of credibility are
A.
confidence and attractiveness.
B.
confidence and trustworthiness.
C.
expertise and trustworthiness.
D.
expertise and similarity.


12.
According to the text, Americans voters are uninvolved, and their voting preferences are most predictable from their
A.
emotional reactions to the candidates.
B.
beliefs about the candidates' likely behavior.
C.
beliefs about the candidates' traits.
D.
knowledge about the election issues.


13.
Those who enjoy thinking carefully are
A.
high in need for cognition.
B.
low in need for cognition.
C.
peripheral route processors.
D.
least likely to be persuaded by the central route.


14.
If you can't make a strong case to persuade, it would be a good idea to try to
A.
forewarn your audience about the position you'll be arguing.
B.
acknowledge to your audience that your arguments are weak.
C.
put your audience in a good mood.
D.
put your audience in an unhappy mood.


15.
The idea that attitudes change as people grow older is known as the _____ explanation of age differences in attitudes.
A.
life cycle
B.
generational
C.
belief differentiation
D.
psychosocial crisis


16.
Among women receiving a message trying to persuade them to get a mammogram, the greatest number of women got mammograms within 12 months if they
A.
got a fear-framed message.
B.
got a positively framed message.
C.
got Pepsi and chips before viewing the message.
D.
were put in an unhappy mood before viewing the message.


17.
Physical appeal and similarity are two important factors that determine a communicator's
A.
credibility.
B.
status.
C.
attractiveness.
D.
trustworthiness.


18.
Fear-arousing messages are more effective if they
A.
also tell people how to avoid the danger.
B.
raise a moderate but not high level of fear.
C.
are presented by similar rather than dissimilar communicators.
D.
follow the peripheral rather than the central route of persuasion.


19.
Ernst and Heesacker taught two assertiveness training groups: one using the traditional approach of learning and rehearsing concepts, and the other using the central route to persuasion. At the end of the workshop, those who had used the central route
A.
had spent more time considering how their unassertiveness had hurt them in the past.
B.
had formed more favorable attitudes and intentions about being assertive.
C.
were noticeably less assertive in subsequent life.
D.
All of the above.


20.
Persuasion that occurs when people are influenced by incidental cues, such as a speaker's attractiveness, is referred to as ____________ route persuasion.
A.
central
B.
peripheral
C.
subconscious
D.
emotional


21.
Research on attitude inoculation suggests that religious educators are wise to avoid
A.
the two-step flow of communication.
B.
forewarning followers that outsiders will question their beliefs.
C.
using charismatic leaders to attract new converts.
D.
creating a “germ-free ideological environment” in their churches and schools


22.
Singer (1979) noted that which category of youths are most vulnerable to cult recruitment because they are most trusting?
A.
those living in abject poverty
B.
lower-class youths
C.
middle-class youths
D.
upper-class youths


23.
Cults like the Unification Church and Jim Jones's People's Temple typically recruit and retain members by exploiting
A.
the sleeper effect.
B.
the foot-in-the-door phenomenon.
C.
the recency effect.
D.
attitude inoculation.


24.
Exposing people to weak attacks on their attitudes that stimulate thinking in support of the initial attitude is known as
A.
central route persuasion.
B.
attitude inoculation.
C.
psychological reactance.
D.
the boomerang effect.


25.
Inoculation research indicates that one can build up resistance to persuasion by
A.
listening only to emotional appeals.
B.
being an active listener and a critical thinker.
C.
listening only to logical appeals.
D.
seeking social support for one's beliefs.


26.
Charles Kiesler recommended that one way to stimulate people so they become more committed to their positions is to
A.
mildly attack their position.
B.
strongly attack their position.
C.
mildly support their position.
D.
strongly support their position.


27.
Which of the following statements about the effects of advertising on children is TRUE?
A.
Even young children have little trouble distinguishing commercials from television programs.
B.
Children are very discriminating about which ads to trust.
C.
Children seldom desire or make demands for products they have seen advertised.
D.
None of the above.


28.
The success of cults can be explained by their effective use of
A.
escalating behavioral commitments.
B.
persuasion principles.
C.
isolating group members.
D.
All of the above.


29.
The text indicates that inoculation procedures have been successful in
A.
increasing drivers' use of seat belts.
B.
reducing children's aggression.
C.
reducing teenage smoking rates.
D.
increasing adults' charitable contributions.


30.
The analysis of cult indoctrination illustrates
A.
the immorality of cults.
B.
the inherent destructiveness of persuasion tactics.
C.
the blurry line between education and indoctrination.
D.
the average person's invulnerability to indoctrination.


31.
Social loafing would be least likely to occur in
A.
production workers paid on the basis of individual performance.
B.
Boy Scouts who must gather wood for a campfire.
C.
a work crew building a new highway.
D.
Girl Scouts who hold a car wash to raise money.


32.
Making group members' performance individually identifiable seems to be one effective strategy for reducing
A.
social facilitation.
B.
social loafing.
C.
minority influence.
D.
group polarization.


33.
When groups are given challenging objectives, when they are rewarded for group success, and when there is a spirit of commitment to the team, group members
A.
free-ride.
B.
work hard and make their best effort.
C.
experience social facilitation.
D.
become deindividuated.


34.
Social loafing would be LEAST likely to occur
A.
in a boys' club trying to raise money by holding a Saturday car wash.
B.
in a relay race in which each team member's performance is timed.
C.
in a community garden where each family is expected to contribute whatever free time it has.
D.
in a work crew building a new highway.


35.
People who benefit from the group but give little in return are referred to as
A.
weasels.
B.
free-loafers.
C.
free-riders.
D.
deindividuated collectives.


36.
Which of the following is TRUE about social loafing?
A.
When people know they are being individually monitored, they are tempted to free-ride.
B.
The group situation decreases evaluation apprehension.
C.
Individual members feel responsible for group performance and outcomes.
D.
None of the above.


37.
Social loafing would be most likely to occur in
A.
college students working on a group project for which they will all receive the same grade.
B.
factory workers who are each paid according to how many lamps they assemble.
C.
a group of golfers competing for first place in a tournament.
D.
political candidates who hope to win a seat on the city council.


38.
Evidence of social loafing has been found in which of the following?
A.
production workers paid on the basis of individual performance
B.
collective farms run in communist Russia and China
C.
eight-person Olympic crew teams
D.
All of the above.


39.
Social loafing occurs in situations in which people
A.
pool their efforts toward a common goal.
B.
are not accountable as individuals.
C.
feel little evaluation apprehension.
D.
All of the above.


40.
In a study by Ingham, blindfolded participants were placed in the first position in a tug-of-war apparatus. Participants pulled hardest when they
A.
were part of a five-person team.
B.
were part of a three-person team.
C.
were part of a two-person team.
D.
knew they were pulling alone.


41.
A loss of both self-awareness and evaluation apprehension can lead to
A.
social facilitation.
B.
powerful minority influence effects.
C.
coactor effects.
D.
deindividuation.


42.
Zimbardo explained the greater vandalism of an abandoned car left in New York than one left in Palo Alto, California in terms of the greater ___________ of the large city.
A.
poverty
B.
frustration
C.
anonymity
D.
competitiveness


43.
People who are made self-aware, by acting in front of a mirror or TV camera, for example, have been found to
A.
exhibit increased self-confidence.
B.
behave more consistently with their attitudes.
C.
be less thoughtful in analyzing complex social issues.
D.
be more vulnerable to persuasive appeals that run counter to social norms.


44.
The behavior of the four Los Angeles police officers, who were videotaped beating unarmed Rodney King in the spring of 1991, best illustrates the possible effects of
A.
social loafing.
B.
groupthink.
C.
deindividuation.
D.
group polarization.


45.
“It was such an exciting game,” your friend insists. “We were all shouting and clapping together, everyone was in sync. When our team won, I realized I was jumping up and down, screaming, right along with everyone else. I don't know what got into me!” Your friend's reactions best illustrate the process of
A.
social facilitation.
B.
risky shift.
C.
deindividuation.
D.
groupthink.


46.
Zimbardo reported that women who were masked and hooded in KKK-style hoods and robes tended to _____ than women who were visible and wore name tags.
A.
administer longer shocks to a victim
B.
engage in greater social loafing
C.
make riskier decisions
D.
make more contact and reveal more personal information


47.
Which of the following is likely to occur under conditions of deindividuation?
A.
police brutality
B.
screaming at a referee during an NCAA tournament game
C.
stealing
D.
All of the above


48.
People are more likely to bait a person to jump off a bridge when it is dark and
A.
the crowd is small.
B.
the crowd is large.
C.
the crowd is made up of people with authoritarian personalities.
D.
the crowd is frustrated.


49.
Which of the following pairs are most clearly opposites?
A.
group polarization and group consensus
B.
groupthink and the accentuation phenomenon
C.
minority influence and leadership
D.
deindividuation and self-awareness


50.
In his report on lynch mobs, Brian Mullen noted that the bigger the mob, the more its members ______ and become willing to commit atrocities, such as burning, lacerating, or dismembering the victim.
A.
undergo groupthink
B.
lose self-awareness
C.
take a “free ride”
D.
experience evaluation apprehension



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