(How to Determine your mission and objectives)

1. Why are you building the website?
2. What's your website's purpose?
3. Who is your target audience?
4. What value will you provide your audience?
5. What niche will your site fill?
6. What will be the users mission while at your site?
7. What do you want them to accomplish at your site?
8. What will keep users coming back to your site?
9. How will you measure the success of the site?

Who is the Target Audience:

1. Who will be interested in this site?
2. What are some common characteristics of the audience?
3. What is the target age range?
4. Where will users most likely access the site from?
5. What will be the likely geographic location of the audience?