| Design Considerations |
Suggested Guidelines |
| Text Content | Between 100 and 500 words per page |
| Text Breaks | A headline, rule or image every 40 to 100 words (except in long articles or stories). |
| Page Length | Two to four screens at 640 x 480 resolution |
| File Size | No more than 50 kb per page, including images; animated gifs can be up to 100 kb per page. |
| Speed | First screen of text and key images appear in under three seconds over a 28.8 kbs modem. |
| Colors | Two to four dominant thematic colors. |
| Fonts | No more than three fonts (in graphics and text) |
| Blank Space | Background should show on at least 50% of the page. |
| Contrast | No color in background shold be close to text color. |
| Tone and style | All text and graphics consistent in mood and theme. |
| Overall impact | Page as a whole should appear balanced and attractive. |
