before you get started:

1. What's the purpose of your site?
2. how will your site be used?
3. Who will be the primary audience of your site?
4. What would you like your audience to accomplish while they are logged on to your site?
5. What features, or content of your website will keep your audience coming back?
6. What kind of design features will your audience expect from a site of this type?
7. Does your site's purpose guide the site design choices?