Content quality involves looking at the content through many different lenses. Some of the tools we use to polish off those sharp edges include:
Content strategy is to content what storytelling is to a narrative. It's not just about having something to say anymore. How you tell the story can be just as important as what your story says. You need to be able to present your ideas consistnely with your brand identity and coherently to your audiences.
A good content strategy will help you determine what online voice you want to speak with. It can help you decide which pieces of content are most important and where you focus your resources first.
Information Architecture refers to how the many pieces of content are organized within a site. Having a coherent site structure will not only make a site easier to maintain but will create a more enjoyable experience for your audiences. We've all been frustrated when we couldn't find what we were looking for, a good IA should ensure that your audience doesn't feel that way about your content.
It is important to ensure that your content is equally available to everyone. Accessibility is not an easy task but there are lots of good tools to assist with the endeavor.
We'd all rather look at something that is pleasing to the eye. Quality content is the most important factor in creating a good website, that said, it's worth the effort to try to create a site that looks good as well. While it's true that "beauty is in the eye of the beholder", many of the Web Services staff members have a background in or formal education dealing with Fine Art. We're happy to discuss ways to improve the aesthetics of your content as well as the quality of the content itself.