Vanessa M. Moorman is the General Manager of Lamar Outdoor Advertising Company, Colorado Springs office.
As G.M., Vanessa leads the advertising sales team in developing performance-based advertising programs that deliver return on investment. Her 15 years at one of the largest publicly held outdoor advertising companies in the U.S. provides valuable insight into the effectiveness or advertising.
After graduating from New Mexico State University with a BS degree in Education, she taught middle school. When she made the transition to sales at Lamar, her years of selling the merits of homework to teenagers provided the necessary skills. She worked her way up to sales manager before taking the reins as General Manager. She served on the Boards of The Pikes Peak Advertising Federation, American Women in Radio and Television and Executive Women International. She serves as a mentor and Advisory Board member of the Karen Possehl Women's Endowment.
Vanessa is thankful she and her husband made the decision to move to Colorado Springs and can think of no better place to raise two wonderful sons.