General Information:

Global and national economies are directly influenced by marketing, a dynamic and challenging activity relevant to profit and non-profit organizations alike.

Marketing is the guiding force in conceiving and designing products and services, pricing them according to perceived value in the marketplace, promoting them through advertising and personal selling to potential buyers, and providing acceptable distribution arrangements for consumers. Customer-oriented planning and implementation provides the cornerstone of modern marketing techniques and strategies.


Career Possibilities:

  • Advertising Account Executive
  • Advertising Copyrighter
  • Advertising Production Manager
  • Assistant Buyer
  • Brand Manager
  • Product Development Manager
  • Buyer, Retail Store
  • Circulation Manager
  • Comparison Shopper
  • Consultant
  • Direct Mail Specialist
  • Fund Raiser
  • Management Trainee
  • Market Research Analyst
  • Market Research Interviewer
  • Media Buyer
  • Media Time Sales Representative
  • Merchandise Manager
  • On-Line Marketer
  • Public Relations Specialist
  • Package Designer
  • Purchasing Agent
  • Sales Manager

Applicable UCCS Graduate Programs:

M.A. – Communication
Distance M.B.A
M.A. Organizational Communication




Advertising, marketing, promotions, public relations, and sales managers held about 700,000 jobs in 2002:

Sales managers


Marketing managers


Advertising and promotions managers


Public relations managers


Median annual earnings in 2002 were $57,130 for advertising and promotions managers, $78,250 for marketing managers, $75,040 for sales managers, and $60,640 for public relations managers

Starting salaries for marketing majors graduating in 2003 averaged $34,038 Starting salaries for advertising majors averaged $29,495.

Marketing Manager Employment in 2002: 203,000

Projected Growth: Faster than average (21-35%)

Projected Need for 2002-2012: 81,000 additional employees


UCCS Clubs:

Delta Sigma Pi (International Business Fraternity)
Society of Success and Leadership


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