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About Us Student Success Center

MARKETING

General Information:

Global and national economies are directly influenced by marketing, a dynamic and challenging activity relevant to profit and non-profit organizations alike.

Marketing is the guiding force in conceiving and designing products and services, pricing them according to perceived value in the marketplace, promoting them through advertising and personal selling to potential buyers, and providing acceptable distribution arrangements for consumers. Customer-oriented planning and implementation provides the cornerstone of modern marketing techniques and strategies.

Career Possibilities:

Advertising Account Executive
Advertising Copyrighter
Advertising Production Manager
Assistant Buyer
Brand Manager
Product Development Manager
Buyer, Retail Store
Circulation Manager
Comparison Shopper
Consultant
Direct Mail Specialist
Fund Raiser
Management Trainee
Market Research Analyst
Market Research Interviewer
Media Buyer
Media Time Sales Representative
Merchandise Manager
On-Line Marketer
Public Relations Specialist
Package Designer
Purchasing Agent
Sales Manager

Applicable UCCS Graduate Programs:

M.A. – Communication

M.B.A.

Distance M.B.A

M.A. Organizational Communication

Statistics:

Advertising, marketing, promotions, public relations, and sales managers held about 700,000 jobs in 2002:

Sales managers	343,000
Marketing managers	203,000
Advertising and promotions managers	85,000
Public relations managers	69,000

Median annual earnings in 2002 were $57,130 for advertising and promotions managers, $78,250 for marketing managers, $75,040 for sales managers, and $60,640 for public relations managers

Starting salaries for marketing majors graduating in 2003 averaged $34,038 Starting salaries for advertising majors averaged $29,495.

Marketing Manager Employment in 2002: 203,000

Projected Growth: Faster than average (21-35%)

Projected Need for 2002-2012: 81,000 additional employees

UCCS Clubs:

Delta Sigma Pi (International Business Fraternity)

Society of Success and Leadership

( For More Information…)