University of Colorado Colorado Springs: College of Business


Tracy Gonzalez-Padron, Ph.D.

Director, Ethics Initiative & Associate Professor, Marketing and International Business

Dwire Hall 351


  • Ph.D., Marketing and International Business, Michigan State University, 2007
  • M.B.A, Grand Valley State University, 2000
  • B.S., Aquinas College, 1988


Teaching Interests

  • Business, Government & Society
  • International Marketing
  • Marketing Strategy

Research Interests

  • Marketing strategy
  • Global business
  • Corporate social responsibility
  • Business ethics



  • 2008-Present Assistant Professor, Marketing and International Business, University of Colorado at Colorado Springs
  • 2008 Visiting Assistant Professor, Marketing and International Business, Eli Broad School of Business, Michigan State University
  • 2001 – 2007 Adjunct Faculty, Marketing, Seidman School of Business, Grand Valley State University
  • 2003-2004 Faculty, Management and International Business, College of Business, Ferris State University

  • Cascade Engineering 2002 – 2003
  • Herman Miller 2000 – 2002
  • Amway Corporation 1986 – 2000
  • Managerial business experience includes:

  • International business development initiatives (acquisitions, joint ventures, and channel development) and global sales/distribution functions (compensation tracking, distributor database, customer service, and communications).
  • Managed the international expansion strategy including opportunity identification, business plans and models, media/government relations and operational implementation.
  • Responsible for the new market development projects in Europe, Latin America, Asia, India, and China. Developed dealer distribution channel in US and Mexico.
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