Tracy Gonzalez-Padron, Ph.D.
Director, Ethics Initiative & Associate Professor, Marketing and International Business
Dwire Hall 351
- Ph.D., Marketing and International Business, Michigan State University, 2007
- M.B.A, Grand Valley State University, 2000
- B.S., Aquinas College, 1988
- Business, Government & Society
- International Marketing
- Marketing Strategy
- Marketing strategy
- Global business
- Corporate social responsibility
- Business ethics
2008-Present Assistant Professor, Marketing and International Business, University of Colorado at Colorado Springs
2008 Visiting Assistant Professor, Marketing and International Business, Eli Broad School of Business, Michigan State University
2001 – 2007 Adjunct Faculty, Marketing, Seidman School of Business, Grand Valley State University
2003-2004 Faculty, Management and International Business, College of Business, Ferris State University
Cascade Engineering 2002 – 2003
Herman Miller 2000 – 2002
Amway Corporation 1986 – 2000
Managerial business experience includes:
International business development initiatives (acquisitions, joint ventures, and channel development) and global sales/distribution functions (compensation tracking, distributor database, customer service, and communications).
Managed the international expansion strategy including opportunity identification, business plans and models, media/government relations and operational implementation.
Responsible for the new market development projects in Europe, Latin America, Asia, India, and China. Developed dealer distribution channel in US and Mexico.
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