Owner, InnerSocial Marketing
BS in Marketing, 2011
Recent grad, Amanda Blough, didn't wait for a job to come to her. She took a brave step and became a marketing entrepreneur. In a world heavily influenced by social media, she has become an expert resource for businesses looking to brand and enhance their online presence.
Amanda graduated from UCCS in 2011 with a business degree in marketing and is now the owner of a small company known as InnerSocial Marketing, operating out of Colorado Springs. She launched the company in January 2012; however, she showed initiative by cultivating clients and providing social media marketing services as an undergrad.
Come with us as we catch up with Amanda.
In your opinion, what accomplishment(s) are you most proud of during your time as a student?
Finding internships that guided me to the position I'm at now, being a part of honor societies and having the opportunity to work at the Small Business Development Center where I could apply what I was learning in the classroom to real businesses.
Is there someone from UCCS you would like to mention as a contributor to your education/professional path?
Matt Barrett: not only was he my boss at the SBDC, but he was also an instructor and I was his teaching assistant. He was a mentor to me and took personal interest in making connections between myself and important members of the community, he presented me with multiple opportunities during my time at UCCS and took personal interest in seeing that I succeeded in all that I did academically and professionally.
What drew you into the industry of social media marketing?
My internship during my junior year while at UCCS with Tonya Hall of Barzhini Marketing. I knew since high school that I wanted to go into marketing but wasn't sure which area. Tonya showed me the power and business application of social media for companies.
What has been your biggest obstacle to overcome in launching your business?
It was a risky decision to leave my stable 9am-5pm, salary job at a local advertising agency in order to become my own boss. The biggest obstacle has been convincing businesses how social media can be used to build brand awareness, increase customer loyalty and bring in new customers.
How has your degree from UCCS helped you find success?
UCCS and my student job at the SBDC gave me the confidence to be able to open and manage my own business. I certainly could not have done this and made the necessary connections needed to succeed without my degree. It also gave me the knowledge about strategic planning that helps me build long term relationships with my clients.
In your opinion, what professional accomplishment are you most proud of since your graduation?
Starting my own company and watching it grow. There has yet to be a month where I haven't had enough work or struggled to make ends meet since going on my own. I'm very thankful for the clients I have acquired over the years.
What is your vision for the future?
I hope to continue to build my company, taking on larger clients from across the U.S., hiring employees and offering new services while still continuing to provide high quality work and personalized attention.
Any advice you'd like to pass on to new graduates/young professionals/those in transition?
Network. Whether or not you're staying in Colorado Springs, you never know who some one knows. Most of my clients have come from referrals and networking events I've been to. All opportunities I've had are because of the contacts and relationships I've built across the community while in school and after.
Amanda also noted that she received an Inbound Marketing Certification from HubSpot and also served as the department head for social media marketing at local firm, Graham Advertising. She enjoys traveling across the United States and the world (she actually completed this interview from New Zealand!) and plans on someday hiking all of the Colorado "14ners."
This Alumni Profile was featured in Open for Business, our monthly eNewsletter for the Alumni and Friends of the College of Business. To subscribe, please email Samantha Bruner by clicking HERE.