Academics
CBELS Curriculum
CBELS is a 46-contact hour non-credit certification program that includes ten 4-hour learning and activity modules and three 2-hour special topic seminars.
| MODULES | OBJECTIVES | LECTURES & SKILL DEVELOPMENT ACTIVITIES |
| 1, 2 | Assimilation & Learning | Active Listening, Critical Thinking, Case Analysis, Effective Questioning, Negotiation |
| 3, 4 | Mangement & Championing | Human Behavior, Organizational Dynamics, Team Building, Change Management |
| 5, 6 | Strategy & Positioning | Situation & Competitor Analysis, Competitive Advantage, Branding, Differentiation |
| 7, 8 | Service & Value | Service Profit Chain, Customer Loyalty, Crisis & Recovery, Value Proposition, Motivation |
| 9, 10 | Operations & Sustainable Solutions | Project & Event Management, Time Value of Money, Managing Revenue, Assessment & Evaluation |
2012 Special Topic Seminars:
- Non-Profit Management
- Entrepreneurship & Innovation
- The Role of Social Media
For the purpose of application, analysis and discussion, CBELS incorporates a collection of professional textbooks and cases from Harvard Business School, Kellogg School of Management, Harvard Business Review and world renowned authors including Kaplan & Norton, Kouzes & Posner, and Heskett, Sasser & Schlesinger. Custom sport cases and other learning activity materials are also provided by local academic sport industry experts. All learning materials are included with enrollment and are obtained by purchase and copyright permissions.
The curriculum of the Certification in Business Education & Leadership for Sport is designed to give participants both hard and soft skills that we can immediately apply to our professional roles in sport. This is a smart investment for any organization that endeavors to develop sport managers.
