February 18, 2013: 5:00PM
February 18, 2013: 7:00PM
Please join the UCCS College of Business Daniels Fund Ethics Initiative in partnership with the UCCS Office of Sustainablity and UCCS Students for Environmental Awareness and Sustainability in welcoming:
Vincent Stanley, Patagonia's VP of Marketing
February 18, 2013
UC Theater Room 302 from 5pm-7pm
Ample time will be allowed for questions, refreshments
and possible book signing.
Vincent Stanley, co-author of The Responsible Company will talk about how Patagonia - step by step and misstep - has made its work progressively more responsible.
He will describe some simple steps businesses can take to thrive in an uncertain economy while reducing their social and environmental harm. He argues the need for companies to:
· Reduce their environmental footprint (and its skyrocketing cost),
· Make legitimate products that last,
· Reclaim deep knowledge of their business and its supply chain to make the most of opportunities, and
· Earn trust (and business) by treating their workers, customers & communities fairly and with respect.
UC Theater Room 302, UCCS
1420 Austin Bluffs Parkway
Colorado Springs, CO 80918