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Division of University Advancement

University Advancement

Resources

Resources

Typography

The Quick Version:

Trajan Pro is used to identify the university, ITC Stone is suggested for long publications, and Frutiger is used in most marketing and promotional materials. There are several alternatives for when these aren't available (on the web, for example) - and basic readability should always be a consideration.

There are several font families that are useful for different applications. This section will explain which different fonts are useful for common situations.

Sections:

  • Trajan Pro - Used in the UCCS Logo, and should only be used in a few scenarios, such as to identify the university.
  • ITC Stone - Used in the UCCS Logo, and suggested for use in long publications.
  • Frutiger - Used in most marketing materials, suggested for use in headings and shorter blocks of text.
  • More Info and Other Options - More info about these and other fonts, and what to do when you don't have these fonts available.

 

Trajan Pro

Trajan Pro is used in the UCCS logotype ("University of Colorado at Colorado Springs") and should only be used on a limited basis to identify the university.

Stone Font Family sample

We advise against trying to emulate Trajan Pro with any other font. If Trajan Pro is not available, please use basic readable and easily reproducible typefaces like Times, Times New Roman, Georgia, Century Gothic, Verdana, Helvetica, or Arial.

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ITC Stone Family

Stone Serif is used in the UCCS logomark ("UCCS"). The Stone Family fonts are very legible, modern, and dynamic, and are useful for large publications and long blocks of text.

Stone Font Family sample

Stone is an extended family, consisting of serifed roman and italic, unserifed roman and italic. Stone has the breadth needed to typeset complex academic information with the requirements of chapter heads, two or three subheads, an epigraph, text in two languages, block quotations, sidenotes and captions all existing in one publication. It allows for variety and consistency of typography all at the same time. In addition, because it was designed in the digital age of typography, it has the qualities needed for good reproduction in most, even low resolution, situations.

Reasonable common alternatives, for when Stone is not available, include: Times, Times New Roman or Georgia.

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Frutiger

Frutiger is used in internal and external marketing and communications.

Frutiger Font Family sample

This font is most commonly used in marketing materials, both external and internal, though it is also suitable for many other uses. Titles generally have a Light-Black or Roman-Ultra Black combination. Light and Roman are used for paragraphs of text, but because this is a sans-serif font should not be used for extensive blocks of text (anything over a few short paragraphs, especially in print) nor as body text in long publications. (Frutiger [a Roman-Ultra Black combination] is used in the header image of this website, as well as Frutiger Light in the "Resources" section marker.)

Reasonable alternatives, for when Frutiger is not available, include: Century Gothic, Helvetica, or Arial/Arial Black.

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More Information (and Other Options)

When none of the suggested fonts are available, basic readable and easily reproducible typefaces like Times, Times New Roman, Georgia, Century Gothic, Helvetica, and Arial are appropriate. Type 1 Adobe fonts are preferred and are available from Adobe for both Windows and Macintosh for the recommended font families. See http://www.adobe.com/type/ for Adobe typefaces.